ELABORAÇÃO DE DIAGNÓSTICO DE MARKETING COCA-COLA

Abstract

The interdisciplinary project developed in this module was used by the company The Coca-Cola Company (TCCC), or better known as Coca-Cola, to diagnose marketing, where topics such as SWOT Analysis, the 4P's of marketing, the Marketing, and talk directly about the product/service. The company's choice process was due to the Coca-Cola brand being very famous, market leader, for the excellent marketing it has, and for the way it develops it, managing to retain more and more consumers for its brand. Many say that it is an almost ubiquitous brand because it is everywhere in the world, and it is this logistics, this marketing that aroused the interest of seeking more about this company. The way in which the distribution of its products happens is well organized and fast, so much so that if a store places an order for soft drinks, it is delivered in a maximum of 24 hours.