Phebo e Granado: Inovando com Projetos Incrementais

Abstract

In an era of pandemic, where we see, every day, more companies closing their doors, talk about the cosmetic sector, where for many it is still considered superfluous, requires that this industry is committed to frequent adaptations and strong investment in innovation, especially in incremental projects, in order to conquer different audiences and consecrate their space in the market, thus managing to cross decades, always seeking to keep up with the current realities such as wars, crises, even viral pandemics. This article seeks to exemplify the innovation in the incremental mode of two large companies known throughout Brazil, and today, even internationally. Phebo and Granado, two companies that for decades have been in increasing innovation, mainly in the sales style, through e-commerce, a method that became the height of commerce in the pandemic era. The objective of the work is to approach how projects increments can leverage companies, and so, with the right resources and good decision-making can make companies able to remain in the market, always following the weather updates. The choice of companies allows us to exemplify, clearly and with several examples, how it is possible to implement of incremental projects, in different ways, in big brands like Phebo and Granado, while which, we were able to notice the magnitude of the improvements, but also, perform a closing where it will be possible to see how simple tips can be shared by large and small entrepreneurs, always helping in the best projects, achieving great results, especially in crises, such as the one we are experiencing, such as the spread of a virus unknown until then.