ESTRATÉGIA EM LOGÍSTICA <DURATEX S.A.>

Abstract

Project Objective: The Duratex Company Logistics Strategy Analysis S.A. The choice of Duratex SA, we chose this company for its high participation in the Brazilian market and easy research due to the extensive information, having in its strategic logistics, all the items we have studied, giving us a practical idea of ​​the operation of logistics and their impacts on the final cost of the product in a real company. The starting point was to know more about the history of the company, regarding its performance in the plaque and sanitary materials market; base materials for the manufacture of your products, origin of these materials, procurement, storage and delivery. Show how the Value Chain Management and Development of its products in its organizational units has been reflected in the company's growth, customer service and satisfaction level, main competitors and differentials.