Elaboração de um Diagnóstico de Marketing

Abstract

In this module the main focus of the project was to elaborate a marketing diagnosis of Nova Sylcar company, analyzing how the company and its brand is seen by the public. With this project it was possible to analyze the scope of the brand, pointing out its strengths and weaknesses, and thus we analyze its power in relation to competitors. Its mission, vision and values were also detailed and we observed its positioning in digital media (Web), enabling the group to point out the company's positive, negative and improvement points for future brand expansion.