Elaboração de um Diagnóstico de Marketing
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Date
2017-06-30
Journal Title
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Volume Title
Publisher
Fundação de Ensino Octávio Bastos
Abstract
In this paper we will elaborate a marketing diagnosis, which will evaluate the current reality of the company in relation to the use (or lack thereof) of Marketing practices and we will identify points of improvement in Marketing planning.
Description
Keywords
Administração, Gestão de marketing, Panejamento mercadológico, Comportamento do consumidor, Gestão de Marcas: posicionamento, Marketing de serviços e varejo