BRAINSTORMING EMPRESARIAL

Abstract

The objective of this Integrated Project (PI) is the proposal to create (fictitious) a new venture: the company P&J Soluções Inteligentes, which operates in the mobile software development market, that is, the so-called Apps. The units addressed in this Integrated Project will be: Strategic Management, where we will look at the strategic issues of this new business, such as its Mission, Vision and Values, and Entrepreneurial Management, where we will detail more information about the entrepreneurial profile of P&J Soluções Inteligentes.