OS QUATRO “P”s DE MARKETING: <AMBEV>

Abstract

Titled “The 4 Ps of Marketing”, this integrated project aims to analyze the four elements that make up the marketing mix (product, price, place and promotion) in the strategic planning of Companhia de Bebidas das Américas (Ambev). For this, a brief introduction was made in chapter three about the analysis of scenarios, marketing planning, opportunities and threats (for this sub-item the SWOT analysis was used), innovation, management of the marketing mix, the four feet and finally, a case study. The latter was intended to improve environmental care practices, one of the company's main concerns.