PROJEÇÃO DE UMA DEMONSTRAÇÃO DO RESULTADO DO EXERCÍCIO

Abstract

Natura is a sustainable organization, and its concern with the quality of its products, as well as with its customers, was what caught our attention and led to the process of choosing the group. Another important point to be highlighted is the variety of information contained on the site, as well as the virtual welcome to its consumers. The company develops, manufactures, distributes and markets cosmetics, fragrances and personal care products, with a brand that is among the most recognized in the country's cosmetics market. In addition, it is also present in Argentina, Chile and Peru. Continuous product portfolio renewal through investments in innovation, as well as operational efficiency, are aspects that make up its strategy in building image, competitiveness and brand growth.