PLANO DE NEGÓCIO

Abstract

This Business Plan consists of diagnosing through data extracted from the owner of Fazenda Boa Vista, whose activity is Sheep Farming, to verify the viability of the business. Farmer Mr. João Batista Richena has this business as a supplement to income and not as a core business since he is retired and manages the property with the help of his teacher wife. Sheep production is intended for customers who want a better quality animal, health and balanced diet. The animals are sold on the farm itself, and contact with the consumer is made in person or by telephone, only the animal with a minimum of 30 pounds is sold. He does not slaughter the animals, because he needs a lot of bureaucracy between the competent agencies, which would require a financial reserve that he currently does not have or else make a funding from PRONAF, made with BNDES that encourages family farming through low interest rates on rural financing, in addition to the lower delinquency rates among the country's credit systems. However, it should be noted that the activity is currently informal, so Mr. João needs to update his data with the responsible agencies, since his CNPJ has as primary activity the cultivation of citrus, except orange and as secondary activity the raising of beef cattle, and he does not perform any of these activities.