A MARCA E O CONSUMIDOR: STARBUCKS SÃO

Abstract

In this project we will be approaching all the methodology applied throughout the quarter, as well as identifying the importance of Communication and Vision Systemic in customer loyalty, brand structuring and globalization of a brand in this very competitive market. For such surveys, we will be studying the processes and approaches made by the multinational company STARBUCKS, a reference in its segment, and identified as one of the pioneers in this market niche.