Os 4 ''P'' s de Marketing

Abstract

The Integrated Project (PI) the 4 Ps of Marketing aims to diagnose what must be done aiming to meet the needs of performance in the Marketing area, more specifically, those of a strategic level related to the four “P” s of Marketing of INDUSTRIA E COMERCIO DE ALIMENTOS FAZENDA DE MINAS LTDA. In the competitive world of business, the entrepreneur needs visibility, to be aware of how the company really is, what needs to change, where it needs to be changed and of course to seek solutions. Marketing comes into action, which is a set of actions whose objective is to generate visibility. Companies and brands can benefit from them, as well as their products and services, it is also related to a company's reputation, its credibility in the market and the authority it has over what it proposes to do.