Elaboração de um Diagnóstico de Marketing
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Date
2018-06-30
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Publisher
Fundação de Ensino Octávio Bastos
Abstract
This Interdisciplinary Project aims to analyze the entire marketing process of the company Nike - one of the largest companies selling sporting goods in the world, with the analysis performed we will develop a diagnosis to put all the knowledge obtained during the semester.
Description
Keywords
Administração, Análise de Cenários: planejamento mercadológico, Marketing: gestão do composto, Comportamento do consumidor, Gestão de Marcas: posicionamento, Marketing de serviços e varejo