ESTRATÉGIA EM LOGÍSTICA: <The Coca-Cola Company>
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Date
2021-09-01
Journal Title
Journal ISSN
Volume Title
Publisher
UNIFEOB
Abstract
The object of study of this interdisciplinary project is to carry out an analysis of the
logistics strategy of THE COCA COLA COMPANY that operates in the
soft drinks.
The choice of this company was carried out, as it has the large process of
logistics that is very effective and complex.
This project will be prepared with the objective of presenting the following studies
Franchise expenses can reach 65% of the budget; and about 40%
of employees are part of the logistics sector.
Description
Keywords
Estratégia em logística, Logística