Os 4 ''P'' s de Marketing

Abstract

The Integrated Project addresses a systemic view of the Marketing channels of COMPANHIA DE BEBIDAS DAS AMÉRICAS-AMBEV, as to their means of transporting the market in which it operates, as it seeks assertiveness to its target audience. In addition to addressing its logistical distribution after marketing, the daily challenges of keeping its “flagship” products consolidated in the market and at the same time developing alternative products to see potential and consolidate the brand will be listed