Tópicos Contemporâneos: Magazine Luiza S.A
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Date
2019-06-30
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Fundação de Ensino Octávio Bastos
Abstract
The objective of this integrated project is to put into practice all the content studied in the study units and to analyze the behavior of the chosen company. Magazine Luíza was chosen because it is a large, well-regarded retail company throughout Brazil, and we were curious to analyze how it behaves in marketing projects and innovations to delight and attract its customers and we can also see how it is compared to its competitors.
Description
Keywords
Administração, Análise de cenários : planejamento mercadológico, Gestão: composto de marketing, Consumidor: comportamento, Gestão de marketing : posicionamento, Gestão de marca : posicionamento, Marketing: serviços e varejo