Elaboração de Diagnóstico de Marketing: Aplicativo B.F.F - Beer, Friends and Foods

Abstract

This project has as objective the elaboration of the diagnosis of Marketing of the company Lima & Gonçalves LTDA, which is responsible for the development of the B.F.F app - Beer, Friends and Foods. The group chose this company because as they were already familiar with it for account of the development of a business plan in the 3rd module of the course, they wanted to delve into its Marketing strategies. Within this semester, they had the understanding that Marketing not only is related to Propaganda and Publicity but involves an entire market study in order to understand the target audience and serve it in the best possible way. With the discipline of Marketing of Services and Retail, taught by professor Elaina Cristina Paina Venâncio, we can learn more about services and retail, not only in the concept but how to apply the best service aiming at customer satisfaction client.