Desenvolvimento Econômico e Empresarial
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Date
2020-11-30
Journal Title
Journal ISSN
Volume Title
Publisher
Fundação de Ensino Octávio Bastos
Abstract
The elaboration of the integrated project (IP) comes to demonstrate the economic and business development of a given company with the purpose of carrying out an analysis of some economic factors that affect activities directly linked to the company. We chose Natura as it has been the largest Brazilian cosmetics multinational since 1969.
Description
Keywords
Marketing - Ciências Contábeis - Logística - Administração, Administração: fundamentos, Economia: fundamentos