Análise de indicadores contábeis

Abstract

Will be developed during this work as the strategic planning of the company Natura Cosméticos S.A was performed will be presented the vision, mission and values of the company, will also be identified the generic competitive strategy. The study of this paper will identify the strengths, weaknesses, opportunities and risks that the company scenario, after this analysis will be evaluated which improvements can be implemented so that the company vision can be achieved.