Desenvolvimento Econômico e Empresarial

Abstract

The objective of this Integrated Project is to analyze some factors of the economy and how they affect the company's activities, such as: Development and Growth; GDP; The Organizational Environment and the External Market; and how they affect the company's activities positively and negatively. To achieve its purpose, the company KLABIN S/A, made an extremely necessary decision to carry out a theoretical review on forms of competitiveness, weapons and fields of competition, competitive strategies, their determining factors, forms and patterns of competition.