PLANO DE NEGÓCIOS EMPRESARIAL: Na Medida Certa

Abstract

We currently live in a phase of inclusion and diversity, whether in size, color, hair type, race and several other factors. We can see a significant increase in plus size stores, dedicated to selling clothes of much larger sizes. On the other hand, we don't see this same increase in stores focused on smaller people for thinner people. It's this blurring of interest from stores to specialize in smaller sizes that we're going to explore. “Na Medida Certa” is an e-commerce that works only with clothes of much smaller sizes, acting as an intermediary between stores and customers.