Diagnóstico de Marketing: Delivery Supermercado

Abstract

Our project consists in the dissemination of an application that allows the consumer make their purchases in a supermarket in São João da boa vista without leaving the comfort of your home. Because it is an innovative idea that is not yet implanted in the market, we decided to study in depth the possibilities to know if it is something that would have the approval of the public. We will study the strategies of the product and service, analyzing the market in which we are located, we will make a of price taking the competition as a base, we will analyze in depth the channels of communication seeking mechanisms to reach the customer in the best way and we will aim, mainly, in the development of the website and social network of the application.