FUNDAMENTOS DA MAIOR VAREJISTA DO BRASIL LOJAS RENNER S.A.

Abstract

The main objective of this project is to demonstrate of the fundamental business knowledge that has been gained over the course of the semester in their study units. With the knowledge gained from of the presented content, it was possible to carry out an administrative analysis, financial, accounting, economic and social. Based on the excellent availability of financial data from the company is that the group's decision was made to use Lojas Renner S.A. as a company to carry out the Integrated Project. In the study unit Fundamentals of Administration with the teacher Frederico Fargnoli Ribeiro the participation was with the vision, mission and values, company strategy, competitors and customers and organizational chart.