Os quatro ''P'' do Marketing: Alpargatas S.A. (Havaianas)

Abstract

In this integrated project, we will outline a theme related to the Four “P”s of Marketing that is widely disseminated in both national and international companies as well as small and large companies. We will approach in the world of marketing the analysis of scenarios and marketing planning as opportunities and threats that companies can have and also show the differential through the innovation that the company can obtain it.