Elaboração de Diagnóstico de Marketing: Miami Ber

Abstract

In this integrated project we will use as content the company where we created the Miami Ber, an American-style bar adapted in a container, which will have several environments outside to better serve our customer, relaxed environments with beanbags and lights, and a social environment with tables, chairs and the bar itself, and another totally for socializing with a dance floor and sofas for group gatherings. our work is based on our materials as we will do a deep market research to study our strengths and weaknesses, analyze our audiences and market in a more detailed, such as the best suppliers and competitors. We will be able to work on our product, improving it and looking for the best ways to present it, focusing on its core benefits, basic and expanded product, so we decide if our product will be a consumer product or an organizational product so we can see which is the best to suit our company, and thus bringing the appropriate attribution to our product.