Marketing Digital no E-Commerce da Moda

Abstract

This article aims to report how E-Commerce is gaining space over the years, and show the importance of companies investing in digital marketing to reach a wider audience, publicizing their name and merchandise, and thus having a greater profitability. Technological evolution has greatly facilitated people's lives, especially those who I don't have the time or patience to leave the house. Online sales are practical solutions and innovative, which has enormous potential and profitability, there are currently people who live only from this practice, failing to invest in commercial points, rents, employees and being able to work in the comfort of your home through a simple cell phone or computer, others who already have a commercial point boosts sales, reaching more customers from different from usual. The number of virtual consumers has increased more and more, mainly in the face of the pandemic, with the difficulty and fear of leaving home, thus greatly increasing the online sales. There is a huge increase in online sales in all segments, but we can observe that in the field of fashion it grew much more than expected. digital marketing has the role of helping to leverage sales, publicize products so that they reach their mass target audience and make the consumer feel the need to purchase your product with that particular site, whether by the product, form of presentation, dissemination, etc.