OS 4 “P”s DE MARKETING Natura & Co
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Date
2021-11-01
Journal Title
Journal ISSN
Volume Title
Publisher
UNIFEOB
Abstract
In this work we will present our evolution during this quarter with
in relation to the subjects: Analysis of the 4 “P”s of Marketing, that is, the channels of
distribution (Square or Points of Sale), Price, Product and Promotion;
Also Process of diagnosing training needs and
development related to the area of Marketing.
We chose Empresa NATURA, as it is the largest Brazilian multinational
cosmetics, and the fourth largest group in the world in the beauty segment, where we will
carry out an analysis on the topics studied in the Quarter.
Description
Keywords
Estratégia em marketing, Marketing