DESEMPENHO EM RECURSOS HUMANOS: <MAGAZINE LUIZA>

Abstract

The company Magazine Luiza or Magalu, created in the 50's, in Franca, interior of São Paulo, has become one of the largest investment, innovation and reference in the Brazilian market, being also a digital retail platform Brazilian company with more than 1110 physical stores, it is present in 23 states and 819 municipalities. Its business model today is characterized as a digital platform with physical points. Presenting real information about the company Magazine Luiza, CNPJ nº 47.960.950/0001-21, on the training and development process, with data, company's own demonstrations and simulations of this process, the objective is to bring to the public examples of how well-structured training and development can have great chances of long-term success, as well as performance appraisal with evaluation techniques generating satisfactory results for both employees and to collaborators.