OS QUATRO “P”s DE MARKETING: MAGAZINE LUIZA

Abstract

Our integrated project on the 4 Ps refers to the company Magazine Luiza, in it we will be explaining the 4 Ps of marketing and performing an exemplification of how is this concept inside the store for making sales to reach the public target, in this case consumers. Exemplifying the 4 Ps, they are the following: Place or Point of Sale, Price, Product and Promotion, among these we will be carrying out a case study that will show participation and each of these elements in building a sales strategy. We will also highlight the opportunities and threats that the market can provide, the innovations that must happen in the course of the sale, thus showing the differential that these innovations will bring to the company.