A marca e o consumidor
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Date
2020-04-30
Journal Title
Journal ISSN
Volume Title
Publisher
Fundação de Ensino Octávio Bastos
Abstract
The purpose of this work is to integrate students' knowledge, demonstrating the skills acquired from learning the modules offered. In this one, we are going to show a brief analysis on the brand positioning and loyalty and consumer expectations.
Description
Keywords
Administração, Gestão de marca: posicionamento, Consumidor: comportamento, Marketing: gestão