Diagnóstico de Marketing do Carrilhão Informática
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Date
2017-11-30
Journal Title
Journal ISSN
Volume Title
Publisher
Fundação de Ensino Octávio Bastos
Abstract
The project was designed with the objective of verifying the marketing action within the company Carillon Informática, with the plan to analyze and identify its application and suggest points of improvement.
Description
Keywords
Administração, Análise de Cenários: planejamento mercadológico, Marketing: gestão do composto, Comportamento do consumidor, Gestão de Marcas: posicionamento, Marketing de serviços e varejo