Elaboração de um Diagnóstico de Marketing

Abstract

This 5th module dealt with marketing and the challenge presented for the Interdisciplinary Project was to present a marketing diagnosis and what is the point of view that companies have about the theme. We identified that, to present a diagnosis is to identify what the company had positive and what are the improvements that need to be made, so that they can then improve their strategies and make everyone in tune, regarding, for example, their own. mission, vision and values.

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Keywords

Marketing, Gestão de marketing, Panejamento mercadológico, Comportamento do consumidor, Gestão de Marcas: posicionamento, Marketing de serviços e varejo

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