A marca e o consumidor
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Date
2020-04-30
Journal Title
Journal ISSN
Volume Title
Publisher
Fundação de Ensino Octávio Bastos
Abstract
This Integrated Project aims to carry out and present an analysis of the Kaynã brand positioning, through research that makes it possible to interpret its perception by consumers, as well as the interaction between both, using of tools and concepts presented in the “Consumer Behavior” and “Brand Management and Positioning” study units.
Description
Keywords
Administração, Gestão de marca: posicionamento, Consumidor: comportamento, Marketing: gestão