A marca e o consumidor : IFOOD

Abstract

In this Integrated Project, we will carry out and present an analysis of the positioning of the iFood brand, through surveys that make it possible to interpret its perception by consumers, we will use the study units “Consumer Behavior” and “Brand Management and Positioning” as tools. . Founded on May 15, 2011 by partners Patrick Sigrist, Eduardo Baer, ​​Guilherme Bonifácio and Felipe Fioravante, iFood emerged to revolutionize food delivery. iFood's mission is to be the biggest and best delivery platform in Latin America, giving consumers more options and agility when ordering food.