Brainstorning Empresarial

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Date

2021-06-30

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Fundação de Ensino Octávio Bastos

Abstract

The presence of breweries in Brazil registered an increase of more than 30% in recent years, the states of Minas Gerais, Santa Catarina, São Paulo and Rio de Janeiro are the main responsible for the growth. In this year of 2021, around 1,171 establishments are already registered and operating at MAPA (Ministry of Agriculture, Livestock and Supply). Due to the growth of the sector and because it is a product that values good taste, craft beer will probably enter the dispute with wine for the preference of consumers who want to purchase alcoholic beverages of quality and different flavors. Over the years, Brazilians have changed their tastes and are increasingly looking to try new craft beers.

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Keywords

Gestão Comercial, Gestão empreendedora, Administração estratégica

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