BRAINSTORMING EMPRESARIAL

Abstract

The purpose of this interdisciplinary project is to showcase a generation of ideas known as BRAINSTORMING BUSINESS and as an example a new cosmetics company has been created where it will be concerned not only with selling to customers who love products simply for vanity, but also for diabetics who need it. differentiated care and always maintaining the production of the factory in a sustainable way. Members of Pura Beleza Cosmética will be able to use the methods that will be in their favor, such as Entrepreneurial Management, which is the union of all the concepts of entrepreneurship applied to the administration of a business, encompassing the management practices of the company. Strategic Management that develops the company's planning, establishing the desired future situation. The Entrepreneurial Profile that shows important characteristics for those who want to undertake mainly in a sustainable way. Capital Sources that will estimate the investment value. A business strategy that is the set of objectives, goals, purposes, guidelines and plans to achieve the company's goals. Mission, vision and values ​​that are fundamental to business planning because Mission shows why the company exists, Vision is where the company intends to reach and Values ​​are the institutional standards of the company.