A marca e o consumidor : Fisia Comércio de Produtos Esportivos LTDA (Nike do Brasil Comércio e Participações LTDA )

Abstract

In this integrated project, we will address brand management and positioning, which according to DESKFY (2021), is when a company's identity is established and solidified with its various stakeholders, as well as determining measures for complete success. We will also talk about consumer behavior and see why, how and where people decide or not to buy certain products and combining the components of sociology, anthropology and psychology to analyze this behavior.