Os 4 ''P'' s de Marketing
No Thumbnail Available
Date
2019-11-30
Journal Title
Journal ISSN
Volume Title
Publisher
Fundação de Ensino Octávio Bastos
Abstract
The objective of this project is to contextualize the scenario analysis and marketing planning and the management of the Marketing composite of the company NIKE. Properly assessing the scenario is essential to build good planning, observing the company's internal and external scenario.
Description
Keywords
Marketing, Análise de Cenários: planejamento mercadológico, Marketing: gestão do composto