A marca e o consumidor
No Thumbnail Available
Date
2020-04-30
Journal Title
Journal ISSN
Volume Title
Publisher
Fundação de Ensino Octávio Bastos
Abstract
This project will describe the analysis of the company's positioning Poggio Camisaria Ltda, a company active in the clothing market for almost thirty years. The company seeks to make fashion with ownership by bringing constant innovations and trends to its customers.
Description
Keywords
Administração, Gestão de marca: posicionamento, Consumidor: comportamento