A MARCA E O CONSUMIDOR: SNBC Equipamentos Industriais

Abstract

The purpose of this Integrated Project is to analyze the positioning of the SNBC Equipamentos Industriais brand in its specific market and the perception of its customers. This activity will provide the company's top management with content for strategic decision-making in relation to its partners, products, customers and relationships, aiming at an improvement in its image and results. Based on the analysis, it will be possible to promote actions aimed at solving specific needs and desires of customers, consolidating institutional relationships.