OS QUATRO “P”s DE MARKETING: BURGER KING

Abstract

This integrated project (IP) aims to address the importance of the 4 "Ps" of marketing within companies, which would be briefly to understand the importance of product, price, place and promotion. ❖ Product: It is nothing more than what will be the products offered by the organization; ❖ Price: What will be the value to be sold, always taking into account health company's financial position and also aiming at a competitive price among its competitors; ❖ Place: Where best fit these products offered and best points of sale; ❖ Promotion: Where to publicize and promote your products and brand; For this study, one of the largest companies in the Fast Food segment was chosen through its hamburgers, drinks and desserts, the “Burguer King” that has been growing a lot in recent years with franchises spread across 73 countries, which total more than 12 thousand stores currently, second only to McDonald's Subway in terms of quantity of stores, which today are its main competitors.