Plano de Negócios Empresarial

Abstract

We are currently in a phase of inclusion and diversity, be it size, color, hair type, race and various other factors. We can see a significant increase in plus size stores dedicated to selling much larger clothes. By contrast, we do not see this same increase in stores focused on people from smaller sizes to thinner people. It is this blurring of stores' interest in specializing in smaller sizes that we will explore. “At the Right Measure” is an e-commerce that works only with clothes of much smaller sizes that is the intermediary between stores and customers.