Projetos de Extensão (PE) e (PI´s) Presencial - Escola de Negócios

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Projetos de Extensão Presencial realizados pelos estudantes em cada módulo.

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Projetos de Extensão Presencial realizados pelos estudantes em cada módulo.

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Author: search.filters.author.SILVA, Marcelo Alexandre Correia daSubject: search.filters.subject.Administração

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    Projeto de Consultoria Empresarial: Sustentabilidade das empresas no contexto atual - Terraverde Máquinas Agrícolas Ltda
    (Fundação de Ensino Octávio Bastos, 2023-06-30) SOUZA, Ana Laura Tobias de; BATISTA, Cauã de Carvalho; ANDRIAN NETO, Maximiliano; MARÇAL, Natália Helena; GOULART, Octávio Augusto Andrade; COSIN, Romário Henrique Tomé; BUENO, Leonor Cristina; ALMEIDA FILHO, Celso Antunes de; SILVA, Marcelo Alexandre Correia da; GARCIA, Caio Henrique Barbosa; CASTILHO, Karina Strobel
    The purpose of this project is to analyze the company Terraverde Máquinas Agrícolas LTDA, more precisely, the John Deere branch in Casa Branca - SP and its aspects in the scope of sustainability, which involves the environmental, economic and social pillars. The choice of this company was based on its commitment to sustainability.
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    Projeto de Consultoria Empresarial : Sustentabilidade das empresas no contexto atual - Madeireira Lodovicho
    (Fundação de Ensino Octávio Bastos, 2023-06-30) ASNALDO, Luis Gabriel; FIDELIS JÙNIOR, Marco André; ROVANI, Mateus Aguinaldo; FELISBERTO, Matheus Carvalho; LODOVICHO, Moacyr de Sá Andrade; OLIVEIRA, Vinicius Henrique Rodrigues de; BUENO, Leonor Cristina; ALMEIDA FILHO, Celso Antunes de; SILVA, Marcelo Alexandre Correia da; GARCIA, Caio Henrique Barbosa; CASTILHO, Karina Strobel
    The timber company Lodovicho works in the wood trade area, focused on the construction business. There is a way to reuse the sawdust that is extracted from the wood, in a sustainable way. Covering issues of human behavior, creativity and innovation, through an analysis of the company from an ESG perspective.
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    Projeto de Consultoria Empresarial : Sustentabilidade das empresas no contexto atual - Master Rótulos e Etiquetas Adesivas Ltda - Me
    (Fundação de Ensino Octávio Bastos, 2023-06-30) SOUZA, Anna Júlia de Paiva; PIRINOTTI, Brenda Silva; SILVA, Jaquiane Alves da; ARCANJO, João Victor Gaspari; MARQUES, Luiz Otávio Biazoto; BENEDITO, Samira Zanfolim; BUENO, Leonor Cristina; ALMEIDA FILHO, Celso Antunes de; SILVA, Marcelo Alexandre Correia da; GARCIA, Caio Henrique Barbosa; CASTILHO, Karina Strobel
    The advancement of technology is very present in human life in a general context, whether in personal or corporate life. In this sense, the need for updating and monitoring in relation to technological innovations is notorious, especially those that share the same environment.
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    Projeto de Consultoria Empresarial: Diagnóstico Empresarial - P.S. Honorato Supermercados
    (Fundação de Ensino Octávio Bastos, 2023-06-30) GARZO, Alessandra Fernanda; NASSAR, Érica Cristina Fernandes; SILVA, Ésdras Estela da; FERRAZ, Márcio José Marcondes; SILVA, Marcelo Alexandre Correia da; RIBEIRO, Bruna Rodrigues; ABREU, Almir; MARCONDES, Renata Elizabeth de Alencar
    This work aims to create a marketing diagnosis for Honorato Supermercados, a company that has two stores in São João da Boa Vista. For this, a set of factors will be worked on to help the company succeed in the competitive market in which it operates. For this, actions will be proposed that aim to work marketing in a broad way, analyzing the market in which the company is inserted, the behavior of its consumers and the marketing that the company already develops, and, from this study, to elaborate strategies to that the company generates value for its customers, with the objective of attracting and retaining them.
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    Projeto de Consultoria Empresarial: Diagnóstico de Marketing - Isabela Flores Intermediações Ltda
    (Fundação de Ensino Octávio Bastos, 2023-06-30) RIBEIRO, Lucas Fontão; OLIVEIRA, Mateus Vilela de; SANTOS, Talita Oliveira dos; MONTEIRO, Vanessa de Araújo; SILVA, Vinicius Felippe da; SILVA, Marcelo Alexandre Correia da; RIBEIRO, Bruna Rodrigues; ABREU, Almir; MARCONDES, Renata Elizabeth de Alencar
    This project aims to make the company attract new customers through advertising, as it currently uses Google ADS, which has a high cost. One of the ways we observed for means of improvement would be social networks, such as Instagram, a tool widely used for a greater reach of visibility, so that users can find your product or service.
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    Projeto de Consultoria Empresarial: Diagnóstico de Marketing - Cultivar Agrícola
    (Fundação de Ensino Octávio Bastos, 2023-06-30) CORNÉLIO, Leonardo Henrique Aparecido Borges; RUI, Marcella Ribeiro; LOURENÇO, Maria Eduarda Cassiano; DONDA NETO, Octávio; FERREIRA, Paloma da Silva; BARRETO, Radija de Matos; SILVA, Marcelo Alexandre Correia da; RIBEIRO, Bruna Rodrigues; ABREU, Almir; MARCONDES, Renata Elizabeth de Alencar
    This business consulting project aims to carry out an advanced Marketing diagnosis at Cultivar Agrícola, and through it, identify the company's strengths and weaknesses, and what opportunities for possible improvements in these areas we can explore.
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    Projeto de Consultoria Empresarial : Diagnóstico de Marketing - S.O.S Irrigação
    (Fundação de Ensino Octávio Bastos, 2023-06-30) DINIZ, Bruno Eduardo; BIBIANO, Carlos Eduardo; QUEIROZ, Ivan de Souza; BASSI, Savio Pavanni; SILVA, Marcelo Alexandre Correia da; RIBEIRO, Bruna Rodrigues; ABREU, Almir; MARCONDES, Renata Elizabeth de Alencar
    Based on the project, we analyzed the Marketing model of the company S.O.S irrigation, evaluating its strengths and weaknesses, as well as suggesting methods to increase engagement and possible new work.
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    Projeto de Consultoria Empresarial: Diagnóstico de Marketing - Eloana Prado Buffet
    (Fundação de Ensino Octávio Bastos, 2023-06-30) CAMPANARO, Gabriel Silva; CALDEIRÃO, Gabriele dos Santos; GENEROSO, Giuliano Gonçalves Junqueira; FRANCO, Izabella Teixeira; PRADO, José Luís Maringolo do; CORTEZINI, Maithê Monteiro Gozzo; SILVA, Marcelo Alexandre Correia da; RIBEIRO, Bruna Rodrigues; ABREU, Almir; MARCONDES, Renata Elizabeth de Alencar
    The project addresses and applies the knowledge seen during the semester in the Marketing module, giving greater emphasis to the subject of Digital Marketing combined with the benefits of understanding and using the principles of consumer behavior as a tool to analyze its impacts on the company. The main focus is to demonstrate to the entrepreneur the importance that a good management of the communication with its customers and target audiences brings to the company and how, non-compliance with this can affect not only the financial health, but also the image that it passes through its brand, making it clear that Marketing goes far beyond a simple advertising focused on sales, it is responsible for generating and delivering value to the product and the customer.
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    Projeto de Consultoria Empresarial: Diagnóstico de Marketing - RP Silk Confecção e Estamparia
    (Fundação de Ensino Octávio Bastos, 2023-06-30) MAGALHÃES, Bruno Eduardo Rodrigues; DUTRA, João Lucas Rodrigues; SERPA, Maria Eduarda Torriani Ferreira; COSTA, Melissa Ramos da; SILVA, Marcelo Alexandre Correia da; RIBEIRO, Bruna Rodrigues; MARCONDES, Renata Elizabeth de Alencar
    The objective of this work is to carry out an analysis of the company RP Silk, which specializes in clothing and printing trade in Silk Screen and sublimation, in order to diagnose the current state of the company's marketing, with a view to improving its strategies and enhancing your results and brand positioning.
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    Projeto de Consultoria Empresarial: Diagnóstico de Marketing - Café Priori
    (Fundação de Ensino Octávio Bastos, 2023-06-30) VITAL, Bianca; BELOTO, Geovanna Pereira; SANCHIETTA, Leonidas Donizeti; BRAZ, Maria Camilly; SILVA, Mayara Tonon da; TINARELI, William Missio; SILVA, Marcelo Alexandre Correia da; RIBEIRO, Bruna Rodrigues; ABREU, Almir; MARCONDES, Renata Elizabeth de Alencar
    This Business Consulting project aims to analyze the marketing efforts of the company Café a Priori, through the knowledge acquired in the study units of this module. By analyzing the marketing environment, it is possible to understand what the company's efforts are to deal with threats or opportunities that may affect its success and that of its brand in the market. Another unit of importance is understanding consumer behavior, as it allows for more assertive decision-making. When you know the consumer well, it is possible to create products/services that will be accepted in the market. In addition to marketing mix management, addressing the four pillars of an effective marketing strategy. Finally, a closing with the main points addressed, the difficulties encountered and the solutions for the company in question.
Direito autoral ou direito de autor é um conjunto de prerrogativas conferidas por lei à pessoa física ou jurídica criadora da obra intelectual, para que ela possa usufruir de quaisquer benefícios morais e patrimoniais resultantes da exploração de suas criações. É derivado dos direitos individuais e situa-se como um elemento híbrido, especial e autônomo dentro do direito civil.