Projetos Integrados (PI) Presencial - ESCOLA DE NEGÓCIOS
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Projetos Integrados da Escola de Negócios Presencial realizados pelos estudantes em cada módulo.
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Projetos Integrados da Escola de Negócios Presencial realizados pelos estudantes em cada módulo.
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Item Diagnóstico de Marketing(Fundação de Ensino Octávio Bastos, 2019-06-30) Marques, Cananda Maria David; Combi, Franciele; Martins, Heloisa da Silva; Moreira, Paulo Augusto Américo; Guimarães, Thiago Elias Paulino; Silva, Marcelo Alexandre C. da; Mardonado, Erick Jacoboski; Blotta, Fernanda Farnetane; Venancio, Elaina Cristina PainaThe integrated project aims to integrate all the content that was obtained during the classes, either through the educators or the material, and extract the marketing content and its derivatives from the company, analyze, contextualize, thus reaching the final goal.Item Diagnóstico de Marketing(Fundação de Ensino Octávio Bastos, 2019-06-30) Julio, Anderson de Almeida; Dias, Bhrayann da Silva; Pereira, Marcela Alves; Rodrigues, Matheus Celestino; Morgado, Oscar dos Santos Marcelino; Cavalari, Otavio Henrique Miguel; Silva, Marcelo Alexandre C. da; Mardonado, Erick Jacoboski; Blotta, Fernanda Farnetane; Venancio, Elaina Cristina PainaDue to the difficulties in the last company chosen by us, we decided to make about a company widespread in Brazil and worldwide, ADIDAS. Our goal is to develop the skills of each discipline and unite them for the ultimate goal of presenting detailed work on the company.Item Elaboração de um Diagnóstico de Marketing(Fundação de Ensino Octávio Bastos, 2018-06-30) Augusto, Caio; Mourão, Caio; Alexandre, Marcelo; Mardonado, Erick Jacoboski; Reis, João Ricardo Gomes dos; Venancio, Elaina Cristina PainaThis Interdisciplinary Project aims to analyze the entire marketing process of the company Nike - one of the largest companies selling sporting goods in the world, with the analysis performed we will develop a diagnosis to put all the knowledge obtained during the semester.Item Elaboração de um Diagnóstico de Marketing(Fundação de Ensino Octávio Bastos, 2018-06-30) Silvério, Ana Carolina; Assis, Francielle; Diogo, Guilherme Fernandes; Pallin, Tainá Marceli; Veiga, Tainara Maciel; Alexandre, Marcelo; Mardonado, Erick Jacoboski; Reis, João Ricardo Gomes dos; Venancio, Elaina Cristina PainaThere are now many companies that do not give proper value to marketing, or are unaware of how it should be planned and executed. For this reason, this project aims to show us students in the 5th management module that marketing is a valuable and extremely important tool that when used and analyzed correctly ensures the success of your business. In addition, the Integrated project aims to teach us how to make a marketing diagnosis, where analysis will be done that will be paramount to understand how business managers and marketers must act to create smart and effective strategies.Item Elaboração de um Diagnóstico de Marketing(Fundação de Ensino Octávio Bastos, 2018-06-30) Damasceno, Alef Souza; Camargo, Daniela Ap. Rosa de; Besse, Leonardo dos Santos; Oliveira, Marina Andrade Vaz de; Araújo, Yandra Salustiano de; Alexandre, Marcelo; Mardonado, Erick Jacoboski; Reis, João Ricardo Gomes dos; Venancio, Elaina Cristina PainaOur project aims to make the Marketing Diagnosis of the company Laticinio Montezuma, which we believe has excellent potential, but is experiencing difficulties in improving its market positioning. branch of buffalo milk derivatives, but precisely difficulties in one of its branch located in Águas da Prata. But we will look at the company as a whole.Item Elaboração de um Diagnóstico de Marketing(Fundação de Ensino Octávio Bastos, 2018-06-30) Amaral, Eduardo Aguiar; Mariano, Guilherme Ferreira; Destefane, Graziele Sales; Almeida, Leonardo Fortes de; Santos, Letícia Serrano dos; Alexandre, Marcelo; Mardonado, Erick Jacoboski; Reis, João Ricardo Gomes dos; Venancio, Elaina Cristina PainaThis project has as main objective to make a diagnosis on the Marketing Scenario of the company Burger King, better known by the acronym BK. For this analysis, the project was divided into five parts, each of which had its participation to perform a detailed analysis.Item Elaboração de um Diagnóstico de Marketing(Fundação de Ensino Octávio Bastos, 2018-06-30) Reis Junior, Alexandre Juz dos; Domingos, Amália Carolina; Prado, Ana Carolina Jacob do; Matos, Ana Carolina Maldonado; Leandrini, João Pedro; Dias, Nayara Borges; Firmino Filho, Nelson; Alexandre, Marcelo; Mardonado, Erick Jacoboski; Reis, João Ricardo Gomes dos; Venancio, Elaina Cristina PainaCompanies must keep up with the constant changes in the market to be successful in their line of business. Decision making cannot be based on intuitions or momentum, but on the contrary must be strategically and consciously made. The objective of this project is to perform the marketing diagnosis of a company, that is, a study of the market and customers will be made to understand the positioning of the brand and plan future actions.Item Diagnóstico de Marketing(Fundação de Ensino Octávio Bastos, 2018-06-30) Gusmão, Ana Carolina Lemes; Pereira, Letícia Rodrigues; Pirinoto, Maurício Borghesi; Monteiro, Rafaela de Queiroz; Silva, Marcelo A. C. da; Mardonado, Erick Jacoboski; Reis, João Ricardo Gomes dos; Venancio, Elaina Cristina PainaThis work will refer to the company O Boticário, where we will take an approach on the company's marketing, covering the disciplines of Services and Retail Marketing, Marketing Composite Management, Brand and Positioning Management, Consumer Behavior and Scenario Analysis. and Marketing Planning.Item Elaboração de um Diagnóstico de Marketing(Fundação de Ensino Octávio Bastos, 2018-06-30) Toledo, Alexandrey Eluan Pinheiro; Moreira, Bruna Maria; Silva, Gerlândia Barros; Ribeiro, Isadora Capecci; Mello, Patrícia Castro e; Alexandre, Marcelo; Mardonado, Erick Jacoboski; Reis, João Ricardo Gomes dos; Venâncio, Elaina Cristina PainaFor the realization of this project we chose the company CACAU SHOW, a food company that has been operating for 30 years, having as its characteristic its rapid growth within the market. We will present a Marketing Diagnosis in this project, showing how CACAU SHOW used this tool for its great growth.Item Diagnóstico de Marketing(Fundação de Ensino Octávio Bastos, 2018-06-30) Elias, Israel de Oliveira; Santos, Lucas José dos; Vaneti, Lucas Scherma; Martins, Mariana Gomes; Cláudio, Marília Gabriela Aparecida; Alexandre, Marcelo; Mardonado, Erick Jacoboski; Reis, João Ricardo Gomes dos; Venancio, Elaina Cristina PainaThe present interdisciplinary project refers to the Uber company and aims to perform a description and analysis of the micro and macro environment in which the company operates, its positioning and strategies used to stay on top of the market in which it operates and to apply in a practical way all knowledge gained in the classroom in this Module. The process of choosing this company was because it is on the rise in the market and has innovated in the way people can move within cities, making it a pioneer in the environment in which it operates. Uber is an electronic technology and services company that operates in the passenger transportation business through an application made available to its users and collaborating drivers.