Projetos Integrados (PI) Online - Escola de Negócios

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Projetos Integrados Online realizados pelos estudantes em cada módulo.

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Subject: search.filters.subject.Estratégia em marketing

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    OS 4 "P's DE MARKETING :MAGAZINE LUIZA
    (UNIFEOB, 2021-11-01) MIRANDA, Sergio Henrique Bezerra de; DOMINGOS, Tauane Aparecida Cristina; DEL COL, Mary Regina Onishi; FERREIRA, Luciano; BUENO, Leonor Cristina; SILVA, Marcelo Alexandre Correia da
    In Magazine Luiza's sales strategy, according to Magalu itself, the network sales grew 49% in the second quarter of 2020, totaling R$8.6 billion reais, compared to the same period of the previous year. In 4 years, the sales strategy of Magazine Luiza provided 100% appreciation for the company. How this traditional Brazilian company became one of the most promising businesses of the digital age? What tactics can we learn from this successful transformation? Magalu is the name of the E-commerce of the Magazine Luiza application, which is one of the most downloaded from the retail chain in Brazil. With it it is possible to buy products from the store, clothes, food and still have free shipping on some options. The app also offers flashback and exclusive offers for those who download it.
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    OS 4 “P”s DE MARKETING Natura & Co
    (UNIFEOB, 2021-11-01) ROJAS, Daniela M.P.; DIOGO, Isabella Caroline; BATISTA, Marcus Sebastião; BUENO, Leonor Cristina; SILVA, Marcelo Alexandre Correia da
    In this work we will present our evolution during this quarter with in relation to the subjects: Analysis of the 4 “P”s of Marketing, that is, the channels of distribution (Square or Points of Sale), Price, Product and Promotion; Also Process of diagnosing training needs and development related to the area of ​​Marketing. We chose Empresa NATURA, as it is the largest Brazilian multinational cosmetics, and the fourth largest group in the world in the beauty segment, where we will carry out an analysis on the topics studied in the Quarter.
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    OS 4 “P”s DE MARKETING:
    (UNIFEOB, 2021-11-01) ALVES, Marilia Pereira Ferreira Maim; ALVES, Wesley Maim Rodrigues; BUENO, Leonor Cristina; SILVA, Marcelo Alexandre Correia da
    C&A was founded in 1841 by Dutch brothers Clemens and August. His initials gave rise to the brand name. We have more than 1,800 units in 24 countries in Europe, Latin America and Asia and we are among the largest retail chains in the world. In Brazil, it all started in 1976, with the opening of our first store at Shopping Ibirapuera, in São Paulo. Of course, since then, a lot has changed. But our work philosophy remains the same – to offer the best of fashion at affordable prices! Today we already have more than 280 stores in 125 cities and more than 15 thousand employees. A lot of people, isn't it!? And do you know the secret of our success? In addition to the constant search for innovation, there is also our effort to exceed people's expectations and leave a positive legacy.
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    OS 4 “P”s DE MARKETING: Duckbill Cookies & Coffee
    (UNIFEOB, 2021-11-01) SOUZA, Fernanda Rodrigues B. de; BRAZ, Josiane Maria Janizeli Sassarão; RAMOS, Lucas Luyan; SILVA, Tatielem Nogueira da; BUENO, Leonor Cristina; SILVA, Marcelo Alexandre Correia da
    The company chosen for this Integrated Project was Duckbill Cookies & Cofee which is a chain of coffee shops that emerged in 2016, inspired by the coofeeshops of New York. In it we will carry out an analysis of the four “P”s of Marketing, that is, the distribution channels Place or Point of Sale, Price, Product and Promotion. Many entrepreneurs start their companies, concerned with the creation of type of business. They take care of accounting, manage employees, serve customers, but forget the main thing, marketing. For many entrepreneurs, marketing is not often considered important. And that's the biggest problem when we live in a globalized world and we increasingly have to deal with extremely strategic and eager competitors to steal your market. Marketing in general is not just creating a commercial for sell a product, as many believe. Marketing is an important part of manage the company's internal communication, create actions to improve customer satisfaction customers, take care of the image of the company/brand in channels to guarantee a good reputation to avoid losing new customers, and mainly it is through marketing that actions to generate new sales, leads or contracts for a company are defined. It is through marketing that strategic actions are created to maintain the flow company's revenue in a sustainable way and also ensure that the company keep for the next few years.
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    OS 4 “P”s DE MARKETING:
    (UNIFEOB, 2021-11-01) SANTOS, Bruno Carlos R. dos; BUENO, Leonor Cristina; SILVA, Marcelo Alexandre Correia da,
    In this project we will address the relevant points about training and development and management of the marketing mix, based on the performance of the company for which it was chosen. We must understand that the integration of both subjects are extremely interpretable in a demonstrative way, but also complex, which makes us raise the point of view that transforms our perspective of systemic vision of the company and of how we will consolidate the points discussed with the company's information.
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    OS QUATRO “P”s DE MARKETING: EMISSORA SBT
    (UNIFEOB, 2021-11-01) SILVA, Lilisane de Cassia; SANTOS, Maria Helena Breno R; GUSMÃO, Camille Cristina de Miranda F.; SILVA, Cainã Pereira da; MARTINS FILHO, Marcos; KISS, Priscila Cristina Francisco; SILVA, Marcelo Alexandre Correia da
    In an ever-changing world, keeping up with technologies and innovations became part of the marketing and market strategy, as the marketing has gained more space in this digital age. In order to study and better understand how the analysis of markets and planning in Marketing, we will approach in this project the analysis of a company with a focus on the marketing mix that surrounds it, therefore, we will talk of this work on the four “P”s in Marketing, and all the scenarios that it is involved. The purpose of this analysis is to bring to the practice of the study in marketing how an organization involved in a dynamic, innovative and competitive market operates. Each topic addressed will deal with the dimensions in integrated marketing, and how the company worked here acts and reacts with its product in this particular market.
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    OS QUATRO “P”s DE MARKETING:
    (UNIFEOB, 2021-11-01) SOUZA, Lauana Cristina Rocha de; SILVA, Marcelo Alexandre Correia da,
    The 4 Ps of Marketing, it is essential to put the brand on the market, targeting the position you want to achieve. Therefore, the definitions of Price, Product, Place and Promotion are responsible for transmitting this positioning to the target audience and consolidate the brand image in the minds of consumers. 2. COMPANY DESCRIPTION Company: Fattore Distribuidora de Veículos Ltda. Av. Thirteenth of May, 555, Jd. Canada - CEP: 13874-282 CNPJ: 50.973.031/0001-05 Vehicle Dealership, focused on the entire automotive market. Sales of new and used vehicles; Mechanical workshop and bodywork and painting service
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    OS QUATRO “P”s DE MARKETING:
    (UNIFEOB, 2021-11-01) MARTINS, Gabriel Relvas; SEBASTIÃO, Heloisa Barbosa; ZINGRA, Érica; SILVA, Marcelo Alexandre Correia da
    This project was made in order to analyze the company Natura according to the 4P's of Marketing (Place or Points of Sale, Price, Product and Promotion). To remain competitive in the market, companies must use strategies and tools that strengthen their brands and ensure their permanence in the taste of consumers. Therefore, Scenario Analysis and Marketing Planning together with the Management of the Marketing Composite becomes essential for the companies' success.
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    OS QUATRO “P”s DE MARKETING:
    (UNIFEOB, 2021-11-01) FERREIRA, Leandro; SILVA, Marcelo Alexandre Correia da
    Currency is one of the main devices of exchange for products and services in the present. Over the years, the need for guarding and also for the conquest of gains, it was necessary to create banks, of which they are responsible for the remuneration so that the client leaves his money invested and in this way intermediates the best ways to earn more income. Traditional banks began their operations in the 15th century in Genoa, being that at the beginning it was a place to exchange currencies, later, they were used for the storage of jewelry and valuables and, finally, they became places to investment. However, all the activities of a traditional bank were carried out face-to-face, making it difficult for everyone to access. In Brazil, the banking bureaucracy is one of the most relevant in today's world, bringing difficulties even for opening of current accounts.
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    OS QUATRO "P's DE MARKETING:
    (UNIFEOB, 2021-11-01) MENDES, Kaynara Monique; SILVA, Marcelo Alexandre Correia da,
    In 1954, Raymond Albert Kroc, exclusive distributor of a milkshakes called Multimixer, I learned that two brothers, Dick and Mac McDonald, operate a restaurant in California, USA. This restaurant had eight of the machines milkshake running at the same time, a remarkable fact. on a visit to restaurant, Ray Kroc was amazed at the number of customers and the speed of the attendance. He then proposed opening more restaurants for the McDonald's brothers, for the which he could sell his milkshake machines. Ray Kroc became the first franchisee of the company in 1955 and, in 1961, he became the owner of the company, buying it from the McDonald's brothers for $2.7 million.
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