Projetos Integrados (PI) Online - Escola de Negócios
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Projetos Integrados Online realizados pelos estudantes em cada módulo.
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Projetos Integrados Online realizados pelos estudantes em cada módulo.
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Item Tópicos Contemporâneos: Magazine Luiza S.A(Fundação de Ensino Octávio Bastos, 2019-06-30) PALERMO, Felipe Rafael; PALERMO, Bruno Rafael; SILVA, Marcelo Alexandre Correia daThe objective of this integrated project is to put into practice all the content studied in the study units and to analyze the behavior of the chosen company. Magazine Luíza was chosen because it is a large, well-regarded retail company throughout Brazil, and we were curious to analyze how it behaves in marketing projects and innovations to delight and attract its customers and we can also see how it is compared to its competitors.Item Elaboração de um plano de Marketing: Hinode(Fundação de Ensino Octávio Bastos, 2019-06-30) FONSECA, Eduardo Riquena; SCAVAZANNI, Fernanda; SILVA, Marcelo Alexandre Correia daThe Hinode brand was not well known before, but is now a highlight in the Brazilian market and in the world of multilevel marketing. It was founded in 1988, in a garage located in the north area of São Paulo, and has been a small company for years. The great progress came after the company adopted the multilevel marketing style, this style is often used by financial pyramid schemes, but we will see how it works as we work, as there are exceptions. In this style, salespeople earn not only by selling products, but also by referring new salespeople.Item Elaboração de um plano de Marketing: Grupo Tigre(Fundação de Ensino Octávio Bastos, 2019-06-30) SILVA, Giselle Cristina da; COUTO, José Roberto; VASCONCELLOS, Lucimar Mapelli; DIOGO, Ricardo Alexandre; GUIDO, Thais Cristhiane Freitas; SILVA, Marcelo Alexandre Correia daThe objective of this Integrated Project is to perform a situational analysis of a company and the market to which it belongs, examining its marketing plan with regard to its products / services, social responsibility, communication and relationship with its consumers and finally , analysis of your micro and macro environment.Item Os quatro '' P'' s do Marketing(Fundação de Ensino Octávio Bastos, 2019-11-30) Bolzan, Aimê Ferreira; Dionísio, Diego de Souza; Andrade, Juliana Cristina de; Silva, Marcelo Alexandre Correia daThe objective of this project is to contextualize the scenario analysis and marketing planning and the management of the Marketing composite of the company NIKE. Properly assessing the scenario is essential to build good planning, observing the company's internal and external scenario.Item Os quatro '' P'' s do Marketing(Fundação de Ensino Octávio Bastos, 2020-06-30) Bernardo, Nathálya Caroline da Silva; Silva, Marcelo Alexandre CorreiaDespite the simplistic view that we have about marketing, it is branched into several areas that grow and change based on new trends. We can mention the marketing of goods, services, events, experiences, people, places, properties, organizations and ideas.Item Os quatro '' P'' s do Marketing(Fundação de Ensino Octávio Bastos, 2020-06-30) Fornazieiro, Grazieli da Silva; Souza, Jaqueline Filgueiras de; Silva, Marcelo Alexandre Correia daIt aims to present the Apple company, its history, vision, mission, customer profile, strategic and restricted view, its performance in the world market and its principles and values. This research aims to audit the information of the company Apple internally and externally, collecting the information in several aspects that contribute to the success or failure of this company.Item Os quatro '' P'' s do Marketing(Fundação de Ensino Octávio Bastos, 2020-06-30) Cruz, Kate Nara Landiva Gonçalves da; Gallo, Julia Micheli; Silva, Marcelo Alexandre Correia daCurrently, marketing has been gaining evidence in the market scenario, where its main objective is to sell a product or, a brand, when done effectively provides fantastic results, marketing can be digital, through brochures, banners, radio advertisements, cars sound, etc., because this way it will have a wider scope, reaching different audiences, but for all this to work and it is necessary to understand the concepts of the 4p of marketing, product, price, square, promotion, where they work as a gear, which needs to work jointly and so the percentage of success will be higher.Item Os quatro '' P'' s do Marketing(Fundação de Ensino Octávio Bastos, 2020-06-30) Oliveira, Eduardo Mendes de; Soss, Gabriela de Lima; Duarte, Jéssica Ronan; Silva, Marcelo Alexandre Correia daIn this project we will approach the company AMBEV, bringing a more in-depth study about the scenarios and marketing plans, thus tracing where the company is currently and where it wants to go.Item Os quatro '' P'' s do Marketing(Fundação de Ensino Octávio Bastos, 2020-06-30) Pianez, Bruno Lago; Silva, Marcelo Alexandre CorreiaThe present work deals with the subjects in the period of the 10th module of the Administration Course, which are Scenario Analysis and Marketing Planning and Management of the Marketing Compound.Item Os quatro '' P'' s do Marketing(Fundação de Ensino Octávio Bastos, 2020-06-30) Gonçalves, Janaina Paula Calió; Buzeli, Juliana Paula Calió; Silva, Marcelo Alexandre Correia daIn this project an analysis will be carried out on the four “P” s of Marketing, that is, the distribution channels (Plaza or Points of Sales), Price, Product and Promotion of the company Poggio Camisaria Ltda, a company active in the clothing market almost thirty years. The company seeks to make fashion with ownership by bringing constant innovations and trends to its customers.