Projetos Integrados (PI) Online - Escola de Negócios
Permanent URI for this communityhttp://192.168.2.158:4000/handle/prefix/8
Projetos Integrados Online realizados pelos estudantes em cada módulo.
News
Projetos Integrados Online realizados pelos estudantes em cada módulo.
Browse
13 results
Search Results
Item Os quatro '' P'' s do Marketing(Fundação de Ensino Octávio Bastos, 2019-11-30) Bolzan, Aimê Ferreira; Dionísio, Diego de Souza; Andrade, Juliana Cristina de; Silva, Marcelo Alexandre Correia daThe objective of this project is to contextualize the scenario analysis and marketing planning and the management of the Marketing composite of the company NIKE. Properly assessing the scenario is essential to build good planning, observing the company's internal and external scenario.Item Os quatro '' P'' s do Marketing(Fundação de Ensino Octávio Bastos, 2020-06-30) Fornazieiro, Grazieli da Silva; Souza, Jaqueline Filgueiras de; Silva, Marcelo Alexandre Correia daIt aims to present the Apple company, its history, vision, mission, customer profile, strategic and restricted view, its performance in the world market and its principles and values. This research aims to audit the information of the company Apple internally and externally, collecting the information in several aspects that contribute to the success or failure of this company.Item Os quatro '' P'' s do Marketing(Fundação de Ensino Octávio Bastos, 2020-06-30) Cruz, Kate Nara Landiva Gonçalves da; Gallo, Julia Micheli; Silva, Marcelo Alexandre Correia daCurrently, marketing has been gaining evidence in the market scenario, where its main objective is to sell a product or, a brand, when done effectively provides fantastic results, marketing can be digital, through brochures, banners, radio advertisements, cars sound, etc., because this way it will have a wider scope, reaching different audiences, but for all this to work and it is necessary to understand the concepts of the 4p of marketing, product, price, square, promotion, where they work as a gear, which needs to work jointly and so the percentage of success will be higher.Item Os quatro '' P'' s do Marketing(Fundação de Ensino Octávio Bastos, 2020-06-30) Oliveira, Eduardo Mendes de; Soss, Gabriela de Lima; Duarte, Jéssica Ronan; Silva, Marcelo Alexandre Correia daIn this project we will approach the company AMBEV, bringing a more in-depth study about the scenarios and marketing plans, thus tracing where the company is currently and where it wants to go.Item Os quatro '' P'' s do Marketing(Fundação de Ensino Octávio Bastos, 2020-06-30) Gonçalves, Janaina Paula Calió; Buzeli, Juliana Paula Calió; Silva, Marcelo Alexandre Correia daIn this project an analysis will be carried out on the four “P” s of Marketing, that is, the distribution channels (Plaza or Points of Sales), Price, Product and Promotion of the company Poggio Camisaria Ltda, a company active in the clothing market almost thirty years. The company seeks to make fashion with ownership by bringing constant innovations and trends to its customers.Item Os quatro '' P'' s do Marketing(Fundação de Ensino Octávio Bastos, 2020-06-30) Gonçalves, Cassiano José Dallacqua; Mattos Neto, Daniel de; Barini, Lucile Graziela; Silva, Tatiane de Almeida; Silva, Marcelo Alexandre Correia daThe reason for choosing this company (Banco do Brasil) for this PI project, was because it was easy to find information about it, having many references and sources. One of the group members is a company employee. He has tradition in the field in which he operates, being one of the main protagonists of the national economic system. In addition, he operates in many other sectors besides his main activity. Therefore, the decision to speak about this company was based on these reasons. At the present time, the company has a solid financial base, that is, it is practically stable in terms of its position in the market, even with the current crisis in the global health system.Item Os quatro '' P'' s do Marketing(Fundação de Ensino Octávio Bastos, 2020-06-30) Silva, Agatha Gomes da; Leite, Fernanda Idesti; Araújo, Lenita Ferreira de; Custódio, Paloma dos Santos; Idesti, Pâmela Roberta; Silva, Marcelo Alexandre Correia daThis project will aim to discuss and demonstrate marketing strategies used by the company Havaianas, of the Alpargatas group. Havaianas is the most well-known brand of rubber sandals in Brazil and in the world, and is currently marketed by more than 160 countries.Item A marca e o consumidor(Fundação de Ensino Octávio Bastos, 2020-04-30) Gonçalves, Janaina Paula Calió; Buzeli, Juliana Paula Calió; Silva, Marcelo Alexandre Correia daThis project will describe the analysis of the company's positioning Poggio Camisaria Ltda, a company active in the clothing market for almost thirty years. The company seeks to make fashion with ownership by bringing constant innovations and trends to its customers.Item A marca e o consumidor(Fundação de Ensino Octávio Bastos, 2020-04-30) Gallo, Julia Micheli; Cruz, Kate Nara Landiva Gonçalves da; Silva, Marcelo Alexandre Correia daThe purpose of this work is to integrate students' knowledge, demonstrating the skills acquired from learning the modules offered. In this one, we are going to show a brief analysis on the brand positioning and loyalty and consumer expectations.Item Os 4 ''P'' s de Marketing(Fundação de Ensino Octávio Bastos, 2019-11-30) Bonfante, Carolina T.; Pinto, Gabriel Felipe G.; Bueno, Leonor Cristina; Silva, Marcelo Alexandre Correia daIn this Integrated Project, the points about the 4 Ps of Marketing will be addressed, where they are a representation of the four basic pillars of any Marketing strategy: Product, Price, Place and Promotion. Checking real examples of when the 4 are in balance, the likelihood of influencing and winning over the audience is greater. In addition, going through strategic points and showing how important the training and development of employees is within a company, how much this is linked to the growth of a company.