Projetos Integrados (PI) Online - Escola de Negócios
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Projetos Integrados Online realizados pelos estudantes em cada módulo.
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Projetos Integrados Online realizados pelos estudantes em cada módulo.
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Item OS 4 "P's DE MARKETING :MAGAZINE LUIZA(UNIFEOB, 2021-11-01) MIRANDA, Sergio Henrique Bezerra de; DOMINGOS, Tauane Aparecida Cristina; DEL COL, Mary Regina Onishi; FERREIRA, Luciano; BUENO, Leonor Cristina; SILVA, Marcelo Alexandre Correia daIn Magazine Luiza's sales strategy, according to Magalu itself, the network sales grew 49% in the second quarter of 2020, totaling R$8.6 billion reais, compared to the same period of the previous year. In 4 years, the sales strategy of Magazine Luiza provided 100% appreciation for the company. How this traditional Brazilian company became one of the most promising businesses of the digital age? What tactics can we learn from this successful transformation? Magalu is the name of the E-commerce of the Magazine Luiza application, which is one of the most downloaded from the retail chain in Brazil. With it it is possible to buy products from the store, clothes, food and still have free shipping on some options. The app also offers flashback and exclusive offers for those who download it.Item OS 4 “P”s DE MARKETING Natura & Co(UNIFEOB, 2021-11-01) ROJAS, Daniela M.P.; DIOGO, Isabella Caroline; BATISTA, Marcus Sebastião; BUENO, Leonor Cristina; SILVA, Marcelo Alexandre Correia daIn this work we will present our evolution during this quarter with in relation to the subjects: Analysis of the 4 “P”s of Marketing, that is, the channels of distribution (Square or Points of Sale), Price, Product and Promotion; Also Process of diagnosing training needs and development related to the area of Marketing. We chose Empresa NATURA, as it is the largest Brazilian multinational cosmetics, and the fourth largest group in the world in the beauty segment, where we will carry out an analysis on the topics studied in the Quarter.Item OS 4 “P”s DE MARKETING:(UNIFEOB, 2021-11-01) ALVES, Marilia Pereira Ferreira Maim; ALVES, Wesley Maim Rodrigues; BUENO, Leonor Cristina; SILVA, Marcelo Alexandre Correia daC&A was founded in 1841 by Dutch brothers Clemens and August. His initials gave rise to the brand name. We have more than 1,800 units in 24 countries in Europe, Latin America and Asia and we are among the largest retail chains in the world. In Brazil, it all started in 1976, with the opening of our first store at Shopping Ibirapuera, in São Paulo. Of course, since then, a lot has changed. But our work philosophy remains the same – to offer the best of fashion at affordable prices! Today we already have more than 280 stores in 125 cities and more than 15 thousand employees. A lot of people, isn't it!? And do you know the secret of our success? In addition to the constant search for innovation, there is also our effort to exceed people's expectations and leave a positive legacy.Item OS 4 “P”s DE MARKETING: Duckbill Cookies & Coffee(UNIFEOB, 2021-11-01) SOUZA, Fernanda Rodrigues B. de; BRAZ, Josiane Maria Janizeli Sassarão; RAMOS, Lucas Luyan; SILVA, Tatielem Nogueira da; BUENO, Leonor Cristina; SILVA, Marcelo Alexandre Correia daThe company chosen for this Integrated Project was Duckbill Cookies & Cofee which is a chain of coffee shops that emerged in 2016, inspired by the coofeeshops of New York. In it we will carry out an analysis of the four “P”s of Marketing, that is, the distribution channels Place or Point of Sale, Price, Product and Promotion. Many entrepreneurs start their companies, concerned with the creation of type of business. They take care of accounting, manage employees, serve customers, but forget the main thing, marketing. For many entrepreneurs, marketing is not often considered important. And that's the biggest problem when we live in a globalized world and we increasingly have to deal with extremely strategic and eager competitors to steal your market. Marketing in general is not just creating a commercial for sell a product, as many believe. Marketing is an important part of manage the company's internal communication, create actions to improve customer satisfaction customers, take care of the image of the company/brand in channels to guarantee a good reputation to avoid losing new customers, and mainly it is through marketing that actions to generate new sales, leads or contracts for a company are defined. It is through marketing that strategic actions are created to maintain the flow company's revenue in a sustainable way and also ensure that the company keep for the next few years.Item OS QUATRO “P”s DE MARKETING: EMISSORA SBT(UNIFEOB, 2021-11-01) SILVA, Lilisane de Cassia; SANTOS, Maria Helena Breno R; GUSMÃO, Camille Cristina de Miranda F.; SILVA, Cainã Pereira da; MARTINS FILHO, Marcos; KISS, Priscila Cristina Francisco; SILVA, Marcelo Alexandre Correia daIn an ever-changing world, keeping up with technologies and innovations became part of the marketing and market strategy, as the marketing has gained more space in this digital age. In order to study and better understand how the analysis of markets and planning in Marketing, we will approach in this project the analysis of a company with a focus on the marketing mix that surrounds it, therefore, we will talk of this work on the four “P”s in Marketing, and all the scenarios that it is involved. The purpose of this analysis is to bring to the practice of the study in marketing how an organization involved in a dynamic, innovative and competitive market operates. Each topic addressed will deal with the dimensions in integrated marketing, and how the company worked here acts and reacts with its product in this particular market.Item OS QUATRO “P”s DE MARKETING:(UNIFEOB, 2021-11-01) MARTINS, Gabriel Relvas; SEBASTIÃO, Heloisa Barbosa; ZINGRA, Érica; SILVA, Marcelo Alexandre Correia daThis project was made in order to analyze the company Natura according to the 4P's of Marketing (Place or Points of Sale, Price, Product and Promotion). To remain competitive in the market, companies must use strategies and tools that strengthen their brands and ensure their permanence in the taste of consumers. Therefore, Scenario Analysis and Marketing Planning together with the Management of the Marketing Composite becomes essential for the companies' success.Item OS QUATRO “P”s DE MARKETING:(UNIFEOB, 2021-11-01) FERREIRA, Leandro; SILVA, Marcelo Alexandre Correia daCurrency is one of the main devices of exchange for products and services in the present. Over the years, the need for guarding and also for the conquest of gains, it was necessary to create banks, of which they are responsible for the remuneration so that the client leaves his money invested and in this way intermediates the best ways to earn more income. Traditional banks began their operations in the 15th century in Genoa, being that at the beginning it was a place to exchange currencies, later, they were used for the storage of jewelry and valuables and, finally, they became places to investment. However, all the activities of a traditional bank were carried out face-to-face, making it difficult for everyone to access. In Brazil, the banking bureaucracy is one of the most relevant in today's world, bringing difficulties even for opening of current accounts.Item OS QUATRO “P”s DE MARKETING: HAVAIANAS(UNIFEOB, 2021-11-01) POSSIDONIO, Gleicy Kelly; SILVA, Marcelo Alexandre Correia daWhen it comes to marketing, it is essential to understand the importance that your performance represents for the market, whether in identifying customer needs, knowing the characteristics of the target audience, or help the relationship between the organizations and their consumers is increasingly satisfying for both parties. Thus, there are sets of factors that help strategic planning be put into practice and obtain the expected results, such as the basic pillars, known as the 4 Ps.Item OS QUATRO “P”s DE MARKETING :TELCOM PROVEDOR DE ACESSO LTDA(UNIFEOB, 2021-11-01) RIBEIRO, Ana Beatriz Silva; C. FILHO, Gilberto Peixoto de; OLIVEIRA, Maykon Mendes De; PAULA, Caio Serra de; PLACHI, Maria de Fátima de Oliveira; SILVA, Marcelo Alexandre Correia daNowadays, with the speed of information, companies have globalized companies had the greatest competition between them, this provoked the need organizations to invest in information and solidify their business strategies marketing mix. Optical fiber companies have been making progress every day and with that the companies need to study the marketing mix (product, price, place and promotion) allows the company to have a certain competitive advantage over the competitors that are not structured. Thus, the work aims to help the company that was chosen to analyze and study the marketing concepts that were approached to be used day-to-day with customers and competitors.Item OS QUATRO “P”s DE MARKETING: TAURUS ARMAS S.A.(UNIFEOB, 2021-11-01) MACHADO, Samuel A.E.; SILVA, Marcelo Alexandre Correia daWhat would you do, if you could predict the future, of a company and its Marketplace? How would you prepare, and what important decisions could you make? when it comes to managing a company? So far, there are no indications that the future can be predicted, especially in an environment full of opportunities and threats that arise without any influence from it. It cannot be predicted, but managers and the company can prepare for it. act, in the face of opportunities and threats that arise even though they have no influence on its emergence.