Projetos Integrados (PI) Online - Escola de Negócios

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Projetos Integrados Online realizados pelos estudantes em cada módulo.

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Author: search.filters.author.SILVA, Marcelo Alexandre Correia daSubject: search.filters.subject.Fast food

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    Os quatro ''P'' do Marketing: MC Donalds
    (Fundação de Ensino Octávio Bastos, 2022-07-15) BISCAINO, Juliana Renesto Correa; VERDENACE JÚNIOR, Leandro Marcos; PALHUCA, Rafael F. Pires; SILVA, Marcelo Alexandre Correia da
    This exercise will explore the McDonald's four P's of Marketing through studies in the Scenario Analysis and Marketing Planning, Marketing Mix Management and Life Training Content: Acting Globally to understand your distribution channels, such as Square or Points of Sale, Price, Product and Promotion.
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    Os quatro ''P'' do Marketing: MC Donalds
    (Fundação de Ensino Octávio Bastos, 2022-07-15) PALERMO, Eduardo dos Santos; BATTISTINI, Giovanni; SILVA, Marcelo Alexandre Correia da
    This integrated project will address the 4 Psque Segundo Amaral (2000), would be the product, price, place and promotion as an integrated part of marketing, the 4 Ps was created by the American professor and author Jerome MCCarthy (1978), who taught Marketing at the university Michigan State and authored the book Marketing Basics – An Overview.
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    Os quatro '' P'' do Marketing: Mc Donalds
    (Fundação de Ensino Octávio Bastos, 2022-07-15) SILVA, Maiara Pasquini da; REIS, Gabriely F P dos; VACCARI, Larissa dos S.; VACCARI, Fabricio dos S.; MATOS, Isabela Marciano; SILVA, Marcelo Alexandre Correia da
    Through our work, we aim to present McDonald's, a global company that has the ability to respond quickly to trends, a company that uses marketing and communication tools very well to reinvent itself and stay in the market, analyzing opportunities and threats and with them creating innovation to anticipate and see possibilities or needs in the future.
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    A marca e o consumidor : Burger King S/A
    (Fundação de Ensino Octávio Bastos, 2022-07-07) OLIVEIRA, Elen Cristine dos Santos Costa; VERDENACE JÚNIOR, Leandro Marcos; HONORATO, Paulo Sérgio; SILVA, Marcelo Alexandre Correia da
    For the elaboration of the project the team chose the company Burger King specialized in international fast food, in Brazil the company has franchises spread across the country. The brand has a variety of products between snacks, soft drinks and desserts, and the elaboration of large marketing campaigns. In this project, we will present a little of the history of the brand, and put into practice the experience and teachings applied in the study units.
Direito autoral ou direito de autor é um conjunto de prerrogativas conferidas por lei à pessoa física ou jurídica criadora da obra intelectual, para que ela possa usufruir de quaisquer benefícios morais e patrimoniais resultantes da exploração de suas criações. É derivado dos direitos individuais e situa-se como um elemento híbrido, especial e autônomo dentro do direito civil.