Projetos Integrados (PI) Online - Escola de Negócios
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Projetos Integrados Online realizados pelos estudantes em cada módulo.
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Projetos Integrados Online realizados pelos estudantes em cada módulo.
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Item Os quatro ''P'' do Marketing: Matita Maquiagens(Fundação de Ensino Octávio Bastos, 2022-07-15) AMÂNCIO, Eduardo V; GOUVEIA, Jaqueline D.; SILVA, Marcelo Alexandre Correia daThis project aims to present an analysis of the marketing mix of a real company, and for this, the work was divided into two parts, the analysis of scenarios and marketing planning and management of the marketing mix.Item Os quatro '' P'' do Marketing: Natura Cosméticos S.A.(Fundação de Ensino Octávio Bastos, 2022-07-15) GONÇALVES, Clenilton Santos; GONÇALVES, Cristiane Freire; FERNANDES, Fabiano Canelhas; FRANCIOLI, Giovanna de Cassia; PAULINO, Rafane Marques; SILVA, Marcelo Alexandre Correia daThe present work aims to understand the evolution of the concept of the four “P”s of Marketing that permeates consumer relations with the current, more conscious, increasingly demanding consumer regarding the quality of the products they consume, and the presentation of possible competitive strategies that companies can use to achieve a favorable positioning in the market, becoming competitive and profitable while maintaining its essence.Item Os quatro ''P '' do Marketing: Natura(Fundação de Ensino Octávio Bastos, 2022-07-14) CUNHA, Amanda C. S.; BUZATTO, Letícia; SILVA, Marcelo Alexandre Correia daNatura is a Brazilian company that completes its 53 years on August 28, 2022, it is a company in which it manufactures and distributes cosmetics, fragrances and personal hygiene products, always thinking about everyone's well-being. The same company that started with a physical store but over time began to work with door-to-door sales so that everyone knew their products.Item Os quatro '' P'' do Marketing: Amazon(Fundação de Ensino Octávio Bastos, 2022-07-14) COSTA, Ingrid Gomes da; FIAMENGHI, Larissa Ap. F.; CAMACHO, Renan Carvalho e; FONSECA, Wellington; TEIXEIRA, Wellinton Luis de O.; SILVA, Marcelo Alexandre Correia daThis Integrated Project aims to address the AMAZON company, presenting and analyzing the four “P”s of Marketing (also called “marketing mix” or “marketing mix”), so that in a practical way you can obtain a better understanding of the elements that compose it. Through a detailed study of a real company, the four basic pillars of any marketing strategy will be conceptualized: Place, Price, Product and Promotion.Item Os quatro '' P'' do Marketing: O Boticário(Fundação de Ensino Octávio Bastos, 2022-07-14) GRULI, Bruna dos Santos; CAGNANI, Felipe Moura; SANTOS, Iago Oliveira dos; CARVALHO, Maria Carolina; OLIVEIRA, Vitoria Caroline Nogueira de; SILVA, Marcelo Alexandre Correia daThe objective of this project is to apply the four marketing pillars, better known as the 4 “P” s of Marketing, analyzing strategies on how they can be used by the company.Item A marca e o consumidor : O Boticário(Fundação de Ensino Octávio Bastos, 2022-07-07) VACCARI, Fabricio dos Santos; VACCARI, Larissa dos Santos; SILVA, Maiara Pasquini da; SILVA, Marcelo Alexandre Correia daWe aim in this article to bring the brand management and positioning of the company O Boticário, and the consumer's vision and behavior about the company. O Boticário's strategy consists of the development of quality products, well-targeted marketing actions and a business philosophy focused on valuing nature and human beings.Item A marca e o consumidor : Mary Kay(Fundação de Ensino Octávio Bastos, 2022-07-07) CIPRIANO, Rafaela da Silva; SILVA, Marcelo Alexandre Correia daIn this Integrated Project, the theme "The brand and the consumer" will be addressed, where we will address several themes and will be represented by a real company. Showing how everything happens in the daily life of a company and its consumers, it will be talked about the relationship between both the company's positioning in the market, as well as the expectations of its customers as well as the company itself and its products and services.Item A marca e o consumidor : Boticário(Fundação de Ensino Octávio Bastos, 2022-07-06) TAVARES, Leonardo José; MENEGON, Michel Sardeli; MENATO, Carlos Alexandre; SILVA, Marcelo Alexandre Correia daBrands in today's world have much greater power and importance than simply differentiating themselves from the competition. Along with this primary function, they are the ones that add value to products and services and work as a differential in the minds of consumers in the face of the variety and similarity of offers. Globalization has further reinforced the need to have a strong brand to succeed in the market. Especially after the advent of the internet, the exchange of information and knowledge has become extremely simple, fast and easily accessible. In this way, companies can track, monitor, and discover the characteristics and preferences of their target audiences anywhere, so they can compete for an increasing number of markets in different locations.