Projetos Integrados (PI) Online - Escola de Negócios

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A marca e o consumidor : The COCA-COLA Company
(Fundação de Ensino Octávio Bastos, 2022-07-07) SANTOS, Aline Ribeiro Gil Ferraz dos; LUCCA, Fabricio Scalon de; DALCIN, Thais Ferreira; SILVA, Marcelo Alexandre Correia da
In this Project, we will analyze the positioning of The Coca-Cola Company, as well as its spheres in relation to consumption and perceptions by its customers.
A marca e o consumidor : COCA-COLA
(Fundação de Ensino Octávio Bastos, 2022-07-07) BRUNELLI, Stéphanie Sanqueta; AMORIELL, Inará Fagundes; SILVA, Marcelo Alexandre Correia da
Thinking of a company with a strong and influential brand worldwide, we will talk about the Coca Cola company. How all its strong presence in the world began, its brand, what the consumer always expects from the brand, how is the company in the market, customer loyalty, the expectations that customers have in relation to the brand, research carried out in which it reveals that Coca Cola is the most remembered and preferred brand by the population.
A marca e o consumidor: Coca-Cola
(Fundação de Ensino Octávio Bastos, 2022-07-07) VIOLA, Luana Possidonio; VIOLA, Vanessa Possidonio; SILVA, Marcelo Alexandre Correia da
Coca-Cola Brasil's management policy, which guarantees the excellence of its products, is based on seven principles. These are: customer focus, leadership, people engagement, process approach, decision making, continuous improvement and relationship management.